Jack Daniel's Rugged Auto 44mm

The Jack Daniel's Rugged Auto 44mm is a 44mm automatic men's watch hand-crafted with authentic Jack Daniel's charred oak barrel wood and a skeleton dial that reveals the 20-jewel movement beneath. Officially licensed in partnership with Jack Daniel's, this watch carries the iconic "Old No. 7" branding on the dial. Powered by an automatic movement with a 40-hour power reserve — no battery ever needed — it winds itself from the natural motion of your wrist. Built with authentic reclaimed whiskey barrels sourced from Jack Daniel’s.

Specs at a Glance

• Case size: 44mm

• Case material: Matte Black Stainless steel

• Movement: Automatic, 20 jewels, 40-hour power reserve

• Dial: Skeleton with authentic Jack Daniel's charred oak barrel wood inlay

• Crystal: Sapphire Crystal Glass

• Band: Stainless steel with authentic Jack Daniel's charred oak barrel wood inlay

• Water resistance: 5ATM

• Lug width: 22mm

• Engraving: Available

The wood in every watch is sourced from authentic charred oak barrels sourced directly from the Jack Daniel's distillery in Lynchburg, Tennessee — no two dials are identical. Makes an exceptional gift for Jack Daniel's fans, whiskey enthusiasts, watch collectors, groomsmen, and Father's Day.